In a world of noise, how can we engage our customers?
This is the million-euro question for anyone involved in marketing today.
Because this is a question asked by members, time and time again, Galway Chamber will run a Marketing Seminar to answer this question and to learn how the experts do it.
The Marketing Seminar, kindly sponsored by AIB, will take place in the Ardilaun Hotel, Galway on Wednesday March 1 with registration at 6 pm. There will be a networking opportunity with refreshments from 6 to 6.30 when the actual seminar will begin.
Speaking at the launch of the event President of Galway Chamber Conor O’Dowd said that in an increasingly busy world, engaging clients and customers is ever more challenging.
‘We all know that marketing engagement is key to success but how do we find our niche? The answer to this question and many others will be offered by our expert speakers at the seminar. It’s of interest to us all, whatever sector we might be in’, he said.
Galway Chamber has secured three top speakers for the event who will each bring their own perspective and story to the event.
The keynote speaker will be Michael Walsh, Marketing Director with Dubarry of Ireland. Michael, a native of Athlone and a graduate of NUIG, is an international marketer through and through. He started his career with DHL before spending six years in the Middle East. Rock royalty Bruce Springsteen as well as more traditional royals are among his customers at Dubarry of Ireland.
Brian Keating, AIB Group Propositions and Brands Director is a leading Marketing professional for over 20 years in senior roles within consumer focused organisations such as Diageo, The Coca-Cola Company and Aryzta. In 2013, Brian joined AIB as Brand Director with responsibility for leading the rejuvenation of the AIB brand with Irish consumers.Brian and his team have since been responsible for award winning work including “AIB’s GAA campaign “#TheToughest” & AIB SME campaign “Backing Brave”. Brian will share his views on engagement around Galway European Capital of Culture 2020.
Aoife Kelly, Digital Channel Manager with Aviva here in Galway, will talk about engaging with customers online. Aoife, started out as an Online Marketing Strategist with Aro Internet Business Development in Furbo on placement as part of the MSc Marketing Practice at NUI Galway before working as Search & Analytics Client Manager with Radical, part of Core Media, Ireland’s largest media buying group. Aoife lectures on the topic of Digital Marketing part-time at NUI Galway
The seminar will include the three speakers, a panel discussion and a Q&A Session.
The seminar, which is kindly sponsored by AIB, is free to attend but must be booked in advance. Book your place here.